Here are my top nine arguments for the importance of email marketing and how it may benefit your business:
1. Maintain contact with your target audience
This email may simply say, “Hello, we’re thinking of you, here’s a terrific offer!” “Here’s an update on what’s been going on here in the previous few weeks,” for example. Your email list subscribers have already agreed to receive these communications. As a result, they’ll probably love these emails (as long as they’re interesting), and customer involvement will rise.
2. Customer communication in real time
According to Litmus, mobile devices were utilized to open 54% of all emails. This is crucial and should be considered while developing any marketing strategy. Customers are increasingly relying on mobile devices to access not only emails, but also other forms of media and information. Furthermore, well-designed emails convert better than any other media on mobile. Hit ’em while you’re on the move!
3. Emails elicit replies from their recipients
Email has been used as a form of communication for about 40 years. With the passage of time, email has quickly become one of our most important modes of communication. There are numerous options, including replying, forwarding, clicking through to anything else in the email, deleting, purchasing something, or signing up. Emails are frequently answered in some way. With this information, you may use email to encourage them to visit your website, call you, or do something else. Last year, email marketing accounted for over a quarter of all sales.
4. Email marketing is simple to track
Most email marketing solutions allow you to track what occurs after your email campaign has been sent. This offers you a better idea of how well your email campaigns are performing and which ones need to be tweaked or scrapped entirely. These figures should not be overlooked. They are a crucial component of your overall internet marketing strategy. Several research and surveys provide “ideal” figures to strive towards, however it all depends on your sector and target audience. You should send regular emails to your consumers if they not only want but also anticipate it.
Sending too many emails to customers who don’t want more than one per week, on the other hand, can boost your unsubscribe rate. It all comes down to knowing your clients and presenting them with useful information.
5. It is reasonably priced
Yes, we understand that you’ve been waiting for us to say something. For less than a cent each message, you can reach a significant number of people. Given the low cost per (potential) conversion, I’m not sure why every organization doesn’t join or engage in email marketing more frequently.
As a result, while there is a high return on investment, hiring someone to handle these efforts may be a wise decision. According to Shout It out Designs, monitoring a 15,000-email database would take your organization roughly 152 hours per year. This would entail email authoring, drafting, scheduling, sending, and other activities, as well as responding to inquiries about offers, missing coupons, and other issues, as well as database upkeep, which would include adding and deleting members, updating information, and performing other duties.
6. Allows you to send messages to certain people
Let’s discuss the importance of email marketing for lead nurturing, also known as email lead marketing. The key point to remember is that your prospective consumers are at various phases of the purchasing process. Some are still weighing their options, while others are completing research and comparing alternatives, while still others are ready to buy.
Businesses can better target these groups by segmenting their customers into relevant email marketing lists. Customers need information to go on to the next step of the buying cycle, and the right content may assist them. It’s all about moving these leads as efficiently as possible through your sales funnel, rather than as quickly as possible.
7. Increase brand awareness
Having an email address for a customer or prospect suggests that they are interested in your business. Email marketing allows you to maintain a high level of interest and brand awareness by keeping you top of mind.
This isn’t to say that you should send four emails to each customer every day. That’s a great way to make people despise you… Instead, utilize email marketing to promote your community involvement. Businesses sometimes utilize email marketing to try to sell, sell their products while completely ignoring the impact of brand recognition. By doing so, they’re also sabotaging their chances of acquiring client trust and giving their company a personality.
8. It’s also opportune
When it comes to sales, sales, sales…
Yes, one of the advantages of email marketing is that it may help you sell your products. It’s vital to make use of any customer data and information that’s available. Sending a birthday offer or alerting customers that their favorite meal is half-price is significantly more effective than simply sending a menu.
This email marketing strategy might also contain seasonal deals, such as a Christmas special or an annual sale. Create a sense of urgency for every offer – when a deal is about to expire, customers are more likely to buy.
9. Email is used by almost everyone
91 percent of consumers use email. That should be enough to urge you to look into the tool. Email is a terrific way to communicate with clients, unless your industry makes up the remaining 9 percent (hint: it doesn’t). You can give them discounts, special deals, new items, and other information, and they can share and forward those emails to anybody they choose. A strong email marketing strategy will encourage customers to share offers as much as feasible. Do you remember the term “brand awareness”?